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Case study

How startupu.ae made search a steady source of enquiries

startupu.ae helps founders compare UAE free zones and the cost of setting up a company. Its comparison and cost pages now bring in searches from people who are choosing where to start, and the team writes none of it.

startupu.aeFounder, startupu.ae
+348%
Organic clicks
May to October against the months before
3,635
Impressions in March
Up from 63 in February
12 → 90
Pages in Google
February to March

Google Search Console, February to October 2026.

Where they started

A new site in a crowded subject

Setting up a company in the UAE means choosing between dozens of free zones. Founders compare them before they ask anyone for a quote. startupu.ae was a new site with almost no history in Google.

The goal was clear: steady enquiries from founders who search before they choose, without the team stopping work to write.

1 click

in February

63

impressions in February

12 pages

had any impressions in Google

The plan

Three topics, chosen by what founders search first

Free zone comparisons

Founders put two free zones side by side before they pick one. Each page sets out the differences in plain terms.

  • IFZA vs DSO
  • SRTIP vs DSC
  • DGDP vs DPC
  • DWTC vs DWC

Setup cost

The first question is always what it costs. Each page answers it for one free zone.

  • Jafza company setup cost
  • Jebel Ali Free Zone visa cost

Plain-language glossary

Founders meet terms they do not know and search for the meaning.

  • Visa allocation

Weekly articles. Each one is reviewed by a senior specialist before it goes live.

What we published

The pages that bring the clicks

90

pages appeared in Google in March

87

in September

6

pages lead the clicks and impressions

PageClicksImpressionsPositionTop query
IFZA vs DSO/compare/ifza-vs-dso86537.3dso-ifza
Visa allocation/glossary/visa-allocation21514.8visa allocation
SRTIP vs DSC/compare/srtip-vs-dsc1419.9srtip reviews
DGDP vs DPC/compare/dgdp-vs-dpc12517.7dgdp
DWTC vs DWC/compare/dwtc-vs-dwc01,41714.1dwc t
Jebel Ali Free Zone cost/cost/jafza01,15537.4jebel ali free zone visa cost

Top pages by clicks, May to October 2026.

Results

Clicks and impressions, month by month

Clicks per month

February to October 2026

1Feb15Mar26Apr38May30Jun31Jul26Aug42Sep8Oct
Full monthOctober to date, partial

Impressions per month

Times a page appeared in Google

63Feb3.6kMar3.4kApr2.7kMay1.9kJun2.8kJul2.8kAug3.0kSep876Oct
Full monthOctober to date, partial

Top searches

SearchClicksImpressionsPosition
dso-ifza52464.7
dso ifza22408.1
visa allocation2655.2
visa allocation meaning0854.4
dwtc01,40414.2
jafza company setup cost033526.7

May to October 2026, October to date.

One article in depth

From brief to a first-page spot for its search

Free zone comparisons

IFZA vs DSO

A side-by-side comparison for founders choosing between two free zones. It reaches page one for the search "dso-ifza" and is the page that brings the most clicks.

See how it was made
24searches bring it up
653impressions
7.3average position overall
4.7position for "dso-ifza"
“Search is now a steady source of enquiries, and our team no longer spends time writing.”
Founder, startupu.aestartupu.ae

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