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Case study

How a brand-new tethra.ai domain reached page one

tethra.ai is a new product on a new domain with no history. Within months its home page sits near the top of Google for its own name, and its first guide is found by dozens of different searches.

tethra.aiFounder, tethra.ai
+914%
Organic clicks
May to October against the months before
707
Impressions in August
Up from 62 in March
11.4 → 6.6
Average position
March to September

Google Search Console, March to September 2026.

Where they started

A new domain with no history

A new domain starts with nothing. No links, no past rankings, and a name nobody has searched for yet. tethra.ai had to be found from a standing start.

The goal was clear: page one for its own name and for the problems it solves, so that people who hear about it can find it.

2 clicks

in March

5 pages

had any impressions in Google

11.4

average position in March

The plan

Three groups of pages, built for a new name

The brand search

People who hear the name type it into Google. The site has to be the first answer.

  • tethra
  • tethra.cc
  • teesra ai

Home and about

The pages a new visitor lands on first.

  • Home page
  • About
  • Sign in

Guides on the blog

Teams with a problem search for the answer before they know the product.

  • Multi-agent orchestration best practices

Weekly articles. Each one is reviewed by a senior specialist before it goes live.

What we published

The pages that bring the clicks

5

pages appeared in Google in March

8

in October

31

clicks from the home page

PageClicksImpressionsPositionTop query
Home page/311,4966.4tethra
About/about1416.8tethra
Multi-agent orchestration best practices/blog/multi-agent-orchestration-best-practices-for-openai07053.8agent orchestration openai
Sign in/login01410.3tethra
Blog/blog01410.3tethra.cc

Top pages by clicks, May to October 2026.

Results

Clicks and impressions, month by month

Clicks per month

March to September 2026

2Mar5Apr4May9Jun18Jul15Aug9Sep
Full month

Impressions per month

Times a page appeared in Google

62Mar169Apr205May405Jun528Jul707Aug345Sep
Full month

Top searches

SearchClicksImpressionsPosition
tethra191,1646.3
tethra.cc82196.3
teesra ai4443.5
tethra cc1345.2
open ai multi agent01547.5
ai orchestration best practices01386.5

May to October 2026.

One article in depth

A first guide, found by many searches

Guides on the blog

Multi-agent orchestration best practices

A guide for teams working out how several agents should share a job. It is the first article on the new domain, and it already appears for 23 different searches.

See how it was made
23searches bring it up
70impressions
53.8average position overall
31clicks on the home page beside it
“A new domain with ten times the organic clicks in six months.”
Founder, tethra.aitethra.ai

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